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Projects

Business Package

Over the course of my college career, I had the opportunity to make a business package. This package includes a business plan, a branding package and a floor plan.  I have learned business logistics, assortment planning, and retail mathematics while making this packaging. I also have learned marketing strategies such as identifying target markets and branding strategies. 

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FLOOR
PLAN

FULL
BUSINESS
PLAN

 BRAND 
PACKAGE

Brand kit.png

Product Development

Throughout my coursework, I had the pleasure of creating 2 different line plans. I learned CAD development techniques with Adobe Illustrator and trend forecasting to create these lines. The first line used my own computer-drawn cads, and on the second plan I learned how to manipulate CADS from WGSN using Adobe Ilustrator to make them my own unique designs.

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 LINE 
DEVELOPMENT
2

 LINE 
DEVELOPMENT
1

Visual Merchandising

I Have had the opportunity to work on a few display windows. I also have had the chance to implement displays in a retail environment. The biggest display, I have had the opportunity to work on was a window display at River Market Antiques.

Film Reel

I also have a video background, I was part of the E-communications 21st Century academy and became profecient in the Adobe Suite including Premiere pro which is used for my film reel, showcasing my various projects 

© 2023

 By Shaylee Lundy

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